Store Electronic Systems, along with its partner Wincor Nixdorf, has been selected by Dansk Supermarked to equip all 17 of its Bilka hypermarkets in Denmark. The agreement amounts to a total of some 500,000 shelf labels, to be intalled in 2011; it follows the rollout of the SES solution in the 85 Føtex and Føtex Food supermarkets, started in 2010 and in progress during 2011.
Dansk Supermarked ran a pilot store for nearly a year with Store Electronic Systems, before deciding to rollout the solution in its hypermarkets. The Group is also planning to install a number of full graphic displays in each store, particularly to manage the more complex promotional offerings; SES’ new line of TFT displays has provided the answer to evolving store needs.
“The reliability of the SES solution MADE it easy for us to extend the implementation to all stores” says Steffen Skov Larsen, Project manager for Føtex. “This new agreement helps us grow, allowing us to provide Dansk Supermarked with a combination of different display technologies on the same platform” adds Claudio Palmolungo, VP Sales EMEA for Store Electronic Systems.
About Dansk Supermarked
Dansk Supermarked is one of Denmark’s largest retail groups, operating some 1 345 stores in five countries. The group operates seven retail chains, including Bilka, the leading hypermarket chain in Denmark.
About Wincor Nixdorf
Wincor Nixdorf AG is a German-based company that provides information technology solutions for the retail and banking sectors. The Company’s portfolio of products and services includes hardware, software and consulting services. Wincor Nixdorf AG operates in approximately 100 countries, with its own subsidiary companies in 37 countries.
About Store Electronic Systems
Store Electronic Systems is the worldwide leader in Electronic Shelf Labelling systems (ESL) for large-scale food and non-food retailers.
The company designs, markets and instals each of the system components (software and communication platform , displays and fastening) thus providing clients with a turnkey solution. The range of products and services offered by SES allows retailers to manage pricing dynamically, while significantly improving store productivity.
Store Electronic Systems is listed on the Compartment C of EuronextTM Paris.
Mnémo: SESL. ISIN codes: FR0010282822 - Reuters: SESL.PA - Bloomberg: SESL.FP
Executive Vice President and C.F.O
Tél. : 01 34 34 61 66
Tél. : 01 34 34 61 73