LG Electronics, Entropic Communications Bring Video and Broadband Co-Existence Over a Single Coaxial Cable to Hotel Rooms, Globally | Bourse Reflex
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LG Electronics, Entropic Communications Bring Video and Broadband Co-Existence Over a Single Coaxial Cable to Hotel Rooms, Globally

Samedi 10 Sep 2011 à 08:05

Entropic Design Win With LG Hospitality Solution Pro:Centric(TM) Delivers Advanced Infotainment Services Via a Single Cable to the TV, When Coax is the Only Hotel Wiring Infrastructure Available


AMSTERDAM, Netherlands, Sept. 10, 2011 (GLOBE NEWSWIRE) -- IBC2011 – Stand #3.A41 -- Entropic Communications, Inc. (Nasdaq:ENTR), a leading provider of silicon and software solutions to enable connected home entertainment, today announced its Broadband Access silicon solution in combination with LG Electronic's Pro:Centric™ hospitality TV solution allows for broadband service to be delivered to hotel rooms where there is not a dedicated Ethernet broadband infrastructure wire to each room. This Entropic design win enables both TV and broadband service to hotel rooms over existing coaxial cable; allowing guests to take advantage of new infotainment and over-the-top (OTT) video services via the hotel room TV.

LGE's Pro:Centric 'digital concierge' content delivery system enhances the in-room hotel experience, providing guests incredibly easy-to-use and exciting in room interactivity. By adding Entropic's Broadband Access solution, which includes the EN3011 Network Controller (NC) and EN3230 Consumer Premise Equipment (CPE) solution, based on the MoCA® (Multimedia over Coax) standard, guests gain access to advanced IP-based services, including IP video on demand (VOD), voice, Wi-Fi, and data services. Hotel owners benefit as they can deliver enhanced applications -- over the existing coaxial cable -- without the need to re-wire rooms for broadband and video service.

The Entropic design win with LGE's Pro:Centric hospitality product line ensures advanced access to hotel services and amenities. The cost-effective delivery of uniform services and features across both RF (radio frequency) and IP (internet protocol) based networks eliminates the need for additional hardware such as a set-top-box in the room. With Entropic, these hotel services are delivered via a single cable to the TV; making it ideal for applications where coax is the only wiring infrastructure that is available in the hotel.

"Our Pro:Centric hospitality solutions for in-room entertainment are designed to enhance the guest experience. When paired with the field-proven Entropic Broadband Access solution, we can ensure hotel guests get the best hospitality services, while hoteliers enjoy a consistent revenue stream for their property," said Mr. Kukho Bae, research fellow of Commercial Display and Security Business unit of LGE. "We found Entropic's silicon solution appealing as it is a high RF implementation and can co-exist with existing cable TV transmission. The throughput for broadband and the video co-existence make it an attractive solution for the hospitality market."

"Entropic's Broadband Access solution brings major consumer electronics companies like LGE new opportunities in the hospitality market," said Vinay Gokhale, senior vice president, Marketing and Business Development, Entropic. "This a critical design win for Entropic as our MoCA-based broadband coax solution trumped other competing technologies by offering higher throughput, lower interference and a more robust backbone."

About Entropic's Broadband Access Solution

Entropic's Broadband Access solution leverages its highly successful and field-proven silicon, based on the MoCA standard, which enables a full mesh network to be formed using existing coax cables and splitters, and is comprised of its EN3011 Access NC and the EN3230 Access Client silicon. The Broadband Access solution uses this technology for point to multipoint networks. A single Broadband Access solution provides over 250 Mbps of raw data bandwidth yielding over 100 Mbps of application throughput and was designed as a low-cost, easy-to-deploy solution using the existing coax infrastructure already found in hotel designs.

The system is scalable with a single network controller supporting up to 63 clients, with rate control available on a per client basis. By operating above the regular CATV signals and providing frequency agility between 800 MHz and 1500 MHz, additional network controllers can be added to support even more clients to the network. In addition, delivering operator-class robustness and unmatched bandwidth over the longest reach, Entropic's Broadband Access solution is the performance benchmark for delivering high bandwidth applications such as multiple streams of high definition (HD) video, premium broadband data access tiers, IPTV, and two-way interactive applications.

Hotel Network Design

The layout leverages an Entropic EN3011NC box typically installed on each floor to support up to six CPE's and a CPE card that is installed in the slot in the back of a specially designed LG TV.

Trials & Deployments

The LGE Pro:Centric coupled with the Entropic Access solution is in early deployment with successful trials throughout Europe.

The LGE NC and CPE devices will be on display at Stand 3.A41 during IBC2011. To schedule an executive briefing and/or demonstration of Entropic's silicon solutions, please contact Entropic-PR@ruderfinn.com.

About LG Electronics, Inc.

LG Electronics, Inc. (KSE:066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 80,000 people working in over 115 operations around the world. With 2009 global sales of 55.8 trillion Korean Won (48.2 billion US Dollars), LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world's leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner of Formula 1™ and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.

About Entropic Communications

Entropic Communications, Inc. (Nasdaq:ENTR) is a leading fabless semiconductor company that is engineering the future of connected home networking and entertainment by providing next-generation silicon and software technologies to the world's leading cable, telco and satellite service providers, OEM's and consumer electronic manufacturers. As a co-founder of MoCA (Multimedia over Coax Alliance), Entropic pioneered and continues to evolve the way high-definition television-quality video and other multimedia & digital content such as movies, music, games and photos are brought into and delivered throughout the home. For more information, visit Entropic at www.entropic.com.

The Entropic Communications logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=4255

Forward-Looking Statements

Statements in this press release that are not strictly historical in nature constitute "forward-looking statements." Such statements include, but are not limited to, statements regarding the expected benefits of Entropic's Ethernet over Coax solutions, Entropic's leadership in providing MoCA enabled technology, and continued or future integration of technology into products of OEMs. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause Entropic's actual results to be materially different from historical results or from any results expressed or implied by such forward-looking statements. These factors include, but are not limited to, the effects of competition from alternative technologies; Entropic's dependence on a limited number of service providers and customers in Europe and elsewhere; the risk that the market for broadband access and network controller solutions may not develop as anticipated; risks associated with international operations and sales; the effect of intellectual property rights claims; and other factors discussed in the "Risk Factors" section of Entropic's Quarterly Report on Form 10-K for the year ended June 30, 2011. All forward-looking statements are qualified in their entirety by this cautionary statement. Entropic is providing this information as of the date of this release and does not undertake any obligation to update any forward-looking statements contained in this release as a result of new information, future events or otherwise.

CONTACT: Investor Contact:
Debra Hart
Director, Investor Relations
+1 858-768-3852
debra.hart@entropic.com

Media Contacts:
Robbin Lynn
Marketing Communications Manager
+1 760-579-2261
robbin.lynn@entropic.com

Chris Fallon
Ruder Finn for Entropic Communications
+1 917-974-1667
fallonc@ruderfinn.com


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