Store Electronic Systems (SES) has been selected to equip 45 Supermercati Decò stores with its electronic shelf labelling solution. The agreement amounts to a total of some 200 000 shelf labels as well as the related fixing and infrastructure components, to be installed in 2011.

The Multicedi group first equipped five of its cash & carry stores in 2008 with a competing system. In 2010 the group ran pilots in three supermarkets with three different providers, before deciding to rollout the SES solution in its supermarkets.

“Competition was fierce but the project TEAM unanimously recommended SES”, says Claudio Palmolungo, VP Sales EMEA for SES. “We were impressed with how professional the Multicedi teams were during the pilot phase; each store manager was assigned part time to all three stores, and a consumer study was performed each time.”

About Multicedi S.r.l.
With some 250 points of sale, both fully owned and franchised, Multicedi is a leading mass retailer in the Center-South of Italy. The group operates three store formats (cash & carry, supermarkets and convenience stores) and reached revenues of 700 M€ in 2010.

About Store Electronic Systems

Store Electronic Systems is a worldwide leader in Electronic Shelf Labelling systems (ESL) for large-scale food and non-food retailers.

The Company designs, markets and instals each of the system components (software and communication platform , displays and fastening) thus providing clients with a turnkey solution. The range of products and services offered by SES allows retailers to manage pricing dynamically, while significantly improving store productivity.

Store Electronic Systems is listed on the Compartment C of Euronext™ Paris.
Mnémo: SESL. ISIN codes: FR0010282822  -  Reuters: SESL.PA  - Bloomberg: SESL.FP

www.ses-esl.com
www.store-electronic-systems.com

YOUR CONTACTS