Pour plus de renseignements :
Jonas Wiström, PDG
+46 (0)70-608 12 20
Viktor Svensson, Directeur de l'Information Corporate
+46 (0)70-657 20 26
ÅF, société de conseil technique, élargit sa collaboration avec le monde de l'athlétisme et investit internationalement. Il y a un an était engagée la star mondiale Susanna Kallur et récemment ÅF a signé un accord exhaustif avec la Fédération internationale d'athlétisme. De plus, la Golden League, compétition qui réunit le plus grand nombre de meetings d'athlétisme au monde, change de nom et devient ÅF Golden League.
"ÅF sera un partenaire actif et compétent. J'espère une coopération longue et enrichissante entre les deux parties" a déclaré Sergey Bubka, Vice Président Directeur de la Fédération internationale d'athlétisme, au siège de ÅF à Stockholm.
ÅF is a modern technical consulting company with a long history and currently has close to 4,000 employees in over 15 countries. Collaboration with IAAF is an important part of the aim to strengthen the ÅF brand internationally.
"We see the collaboration as an important part of our ambition to raise ÅF to a new international level. We will be an active partner and we believe that our expertise within technology and the environment can benefit athletics," says ÅFs CEO, Jonas Wiström.
ÅF Golden League has a large and loyal public. The majority of meetings are quickly sold out and the TV transmissions are watched by a large public, mainly in Europe. In Sweden, TV4 will be covering all six meetings live during 2008. This year athletics is extra interesting as it is a summer Olympic Games year. Four of the ÅF Golden League meetings are to be decided before the Olympic Games in Beijing and two afterwards. The organising cities of the ÅF Golden League are in order; Berlin (1/6), Oslo 6/6), Rome (11/7), Paris (18/7), Zürich (29/8) and Brussels (5/9).
"ÅF Golden League's timetable suits us perfectly now that we are strengthening our brand internationally. The meetings will take place in important European cities where we already have interests - not least in Zürich and Oslo," says Jonas Wiström.
IMG is the Marketing Agency for the IAAF for the Golden League sales of international TV rights and the title sponsor and brokered this deal on behalf of the IAAF. "The ÅF Golden League deal is an excellent merger of a high profile international sports brand and a competent and expanding company" says Kristian Hysén, Senior Vice President at IMG Media.
For more information and downloads visit www.afconsult.com
The ÅF Group is a leader in technical consulting, with expertise founded on more than a century of experience. We offer highly qualified services and solutions for industrial processes, infrastructure projects and the development of products and IT systems. We are also one of the leading names in testing and inspection. Today the ÅF Group has close to 4,000 employees. Our base is in Europe, but our business and our clients are found all over the world.
Press release (PDF)