LeGuide.com generated revenues of €7.2 million in the first quarter of 2011, compared to €6.6 million during the same period in 2010. This increase represents wholly organic growth of 9%.
This growth in business, coupled with a stable audience of 12.9 million unique visitors*, demonstrates the increasing efficiency of LeGuide.com’s business model, serving both online shoppers and e-commerce websites. As such, the number of product ratings was up 15% with 2.5 million ratings available and the number of e-merchants continued to rise to 68,400 – an increase of 16% over one year.
Outlook for Q2: Investments in order to attract more internet users
On April 12, 2011, Google updated its UK algorithm impacting the visibility of different shopping guide sites, including dooyoo.co.uk.
LeGuide.com plans to continue and step up its audience acquisition strategy in 2011. These investments will have an impact on the company’s operating margin, which will remain extremely high nonetheless.
To implement this strategy, LeGuide.com has just rolled out in 13 European countries a new version of webmarchand.com – its online e-commerce directory – with improved browsing capabilities and new functions, in particular e-merchants’ local addresses (stores, contact details, opening hours, etc.).
Next publication: second-quarter revenues on July 26 after market close
About LeGuide.com
LeGuide.com, a publisher of online shopping guides, comparison websites, shopping search engines and platforms for consumer ratings, has a total audience of 13 million unique visitors*. LeGuide.com is present in 14 European countries through a multi-site strategy surrounding a brand portfolio, including leguide.com, dooyoo.com, mercamania.com and antag.com. LeGuide.com generated €26.8m in revenue in its 2010 FINANCIAL year and has a TEAM of 99 employees as of December 31, 2010. LeGuide.com has been certified as an “Innovative company” by OSEO (a French public agency that supports SMEs) and is listed on the Alternext board of NYSE Euronext Paris (ticker: ALGUI; ISIN code: FR0010146092).
* Source: Comscore March 2011
LeGuide.com
Anne Bornert
+33 1 55 43 36 11
finance@leguide.com
For more information: www.leguide.com/finance
Actifin
Anaïs de Scitivaux
+33 1 56 88 11 14
adescitivaux@actifin.fr
